If you're thinking: "Oh, those wacky Japanese. A movie about a blow-up doll who, keenly aware that her function is to provide sexual pleasure, comes to life. That'll be fun!", you will be surprised, if not disappointed, by this film. Du-na Bae does a few scenes in her birthday suit, and spends most of the rest of the film in cute little outfits with very short skirts—one of them being the maid's uniform you see in the poster—but there isn't much that's erotic, let alone prurient, about this film at all. It's sad and melancholy. And innocent.

There are three things that contribute to the superbity (yep, I'm going with it) of this film. The first is the cinematography by Mark "Pin Bing" Lee. Remember that name. If he's the director of photography on a film, you can count on it at least looking good. The second is the soundtrack by World's End Girlfriend—which is actually just one guy who specializes in other-worldly noise experiments with hints of jazz and classical. His work here creates a hip, contemporary, and dreamlike atmosphere, and since this is a film about the emptiness and isolation of modern life, it's a good thing. The third contributing factor is the masterstroke of casting Du-na Bae as the Air Doll. It's hard to think of another actress who could have made such a success of the role. Bae is a fearless, talented, versatile actress and she also somewhat looks the part with her large expressive anime inspired eyes. She's also Korean, giving her a head-start playing a fish out of water in this Japanese film. There are few actors who can convincingly run through a range of several emotions in a matter of seconds without moving a muscle in their faces. Bae is one of those actors, and she does it often.

The film starts right off with the Air Doll inexplicably "finding a heart" and coming to life. She sneaks out during the day, while her owner is at work, to discover the world and its characters. She gets a job at a video store and when one day she accidentally cuts herself, and starts losing air instead of bleeding, a co-worker who seems completely non-plussed by the event puts a piece of tape on the tear and blows her back up. They fall in love. If there is one sexy scene in the film, in a sort of convoluted way, it's when the two "make love". The guy wants to take off the tape and watch her lose air and then watch her re-animate by blowing her up again. When the Air Doll wants to do the same by cutting the guy, things don't turn out as she expects. Bae plays the scene in a very convincing way.

Air Doll has a slow pace and a number of characters seem to just float by without explanation but when it's all over they will have made sense. The central conceit of the film doesn't hold up to scrutiny if you think about it too much so if any of these kinds of things bother you, take a pass. There is also an extended scene where the Air Doll meets her maker. The director seems to have wanted to use this meeting to explain the film, "Aren't we all just empty vessels"? Although the scene is a touching one, I could have done without it, not only because it would have tightened up the film, but also because I don't like it when directors make beautiful films and muck them up with verbal explanations of what they are trying to present metaphorically.

Writer-director Kore-eda has a strong fanbase in Singapore after his well-received Nobody Knows garnered him quite the following from a screening here years back. No sooner than the festival's tickets had gone on sale that it registered its first sell-out session in Air Doll, and two other subsequent repeat screenings released had all its tickets already snapped up. Either that, or the appeal of watching a sex doll come to life under Singapore's R21 rating uncut is too hard to pass up. I had that opportunity to partake in a masterclass session with Kore-eda during last year's Tokyo International Film Festival where three of his films got screened overnight with the director and his guests in attendance, but alas I wasn't in top form to have covered it. I'm regretting it now.

The other film I had watched with a sex doll featured prominently in the story was Craig Gillespie's Lars and the Real Girl starring Ryan Gosling, where his character bought a custom made sex doll over the internet not for sex, but for companionship. Personally I've always thought it creepy for anyone to own a doll to interact with and yikes, to make love to, and here even christening it Nozomi. But as a character in Air Doll puts it, a real life relationship may be too hard for some folks to handle because it comes with inevitable problems, warts and all. And yes while that's the truth, I still can't fathom the necessity of owning a doll for sexual gratification, but I digress.

Kore-da's Air Doll is a fantasy film along the lines of Pinnochio, where an inanimate object comes to life and dreams of being a real boy. Here, it's all the more creepier when the air doll Nozomi suddenly without reason nor forewarning, starts to move on her own, and develops heart and soul through the course of the story. She doesn't need to yearn to be real, because she's almost real, utilizing clothing and makeup to conceal portions of her that are tell-tale signs that she's a life-sized made-of-plastic Barbie doll coming in the form of Korean actress Bae Doo-na (last seen in the Korean monster film The Host).

Bae brings her Nozomi a sense of that wide-eyed wonderment of the real world, and her performance as a plastic inflatable doll is flawless, with Nozomi constantly in amazement from the assault of the senses of sight, sound and touch. There's also a comedic innocence brought about through her zilch knowledge of the real world, which of course we'll expect this to be exploited by nastier humans, because the world is as evil as such, where innocence has no place once her honeymoon period is over. Balancing her routine very carefully with that of her owner Hideo's (Itsuji Itao) in order to enable her to work at a video store in the day, living an independent life undetected, and then being back at home on time to fulfill Hideo's sexual needs, things start to become a little more complicated when she develops feelings for her colleague Junichi (Arata).

Paced slowly to mirror Nozomi's journey of discovery of all things beautiful, from cosmetics to toddlers to that proverbial flower along the sidewalk, Air Doll contains a few scenes that provide that stark commentary about the emptiness of soul and the loneliness experienced in big city living. To Nozomi it's an abstract concept that she grasps only literally, but for the rest of us, we're likely to nod in agreement with the statements, since we're experiencing such feelings day in and day out. It is these episodes and incidents, through Nozomi's interactions with others that bring the film to life, and some of these can be as short as one self-contained scene like the one on the bus where she lends her shoulder to a sleeping man. It's all within our means to show a little compassion and to make the world a better place to live in.

While yet consumed with a pop kind of feeling throughout, and Kore-eda's most erotic film to date, the film is a meditation of life, and the fragility of it, where people are constantly in search of substitutes for things they cannot obtain to fulfill some need or want, which reflects quite well of our modern life where distractions are many, and substitution being a way of life from products to services. I absolutely loved how Kore-eda provided us scenes of satisfaction with a montage of lonely people doing simple things, to that switch later on with dissatisfaction with the same. It's a wonderful fantasy film that makes us reflect on our own parallels, but doesn't do so in a preachy way, instead relying on tragedy and especially comedy through the literal interpretation of things, to lighten the mood.

The science-fiction equivalent will be something like Spielberg's A.I., where a young robot embarks on a quest to find his mother and become a real boy This air doll has plenty of humanity inside her, full of soul and that never-ceasing innocent curiosity that makes it a delight to watch, maintaining touching aspects to tug at your heartstrings. I'm quite certain the audience who have snapped up tickets so eagerly won't be left disappointed.

Having read nothing but good things about this movie, I decided to add it to my movie collection, so I purchased it from Amazon. And it was with a high amount of expectation that I sat down to watch the movie.

And now that I have seen it, I sit here with a somewhat disappointing taste in my mouth. The movie was not really all that great as it was hyped up to be. At least not in my opinion.

The story is about Nozomi, a blow-up sex doll, who comes to life and starts exploring the world taking in every single experience for the first time.

I will say that the storyline was interesting, but it just left too many plot holes open and it also had too many things going on where you would wonder just how would that come to be or why wouldn't anyone notice that something fishy was going on. In overall, then the storyline tried to accomplish a bit too much compared to what it delivered.

What made the movie work for me, at least, was the images and the cinematography. The movie was really beautifully shot, and it was quite dynamic. There are some really nice shots in the movie.

As for the acting, well they had some good enough people on the cast list, but I wouldn't really say that there was anything outstanding here. Good performances all around.

On a different note, then the movie does come off as interesting in the sense that some people actually do have these 'real dolls' and treat them as actual people. Which, to me, is just hilarious, and the movie does tackle this strange phenomena in a nice enough manner.

"Air Doll" has a semi-fun story to tell, but it is the type of movie that you watch once, and don't pick it up again at a later time, because the movie just doesn't have that much to offer.