I went into this film hoping for the vibe of the title, but it just felt really uncomfortable and honestly cringey, like the filmmakers and possibly Matt Furie himself felt they had to try to appease the Anti-Defamation League, who are a bunch of genuinely evil kunts, as the one scene with the ADL guy further shows.

There was a line by one of Matt's friends in the film that he suggested they sue the ADL for putting Pepe on the hate list, which is exactly what they should have done. Pepe is an awesome character and internet icon that has entered the public domain, and any attempt to wrangle control back of how the meme is used is an exercise in hubris and futility. Matt and his friends should have just legally destroyed the ADL for even daring to label Pepe a hate symbol.

It's sad how the ADL has zero sense of humour, even self-appointing themselves to go after cartoon characters and their creators for simply having fun. What right do they have to hold someone's creation hostage like that? They are a private organisation with no legal authority whatsoever. If I were Matt Furie, I would go ahead and sue the ADL right now. You can still do it!

An interesting one, this; very niche, probably totally alien to some older viewers, but quite interesting with it. Says a lot about American culture and politics in the 21st century.

Documentary about how the comic character Pepe the Frog became a widespread internet meme, that ultimately fell into use by the alt-right and far right. This is quite a fascinating look at how something innocent can quickly become a symbol of something very sinister. It all began to go wrong when the imageboard website 4chan latched onto Pepe and its legions of cellar dwelling users decided this cartoon character was perfect for their memes. Quite often during this doc, it felt like I'd walked into a world in which I knew absolutely nothing about, especially in the case of 4chan - I mean, what in hell is all that carry on about?! It's certainly a strange world out there and not always in a good way.