In recent years, we have experienced a fair bit of disappointments from the J-horror releases. From the unremarkable extensions of classics such as The Ring (1998),to the mundane new additions to the franchise of Ju- On (2003) which features the iconic pale white kid. Ju-On 3: The Beginning of the End, contrary to what the name suggests, is the seventh installment of the franchise of Ju-On. This is the first film that has no involvement from the series creator, Takashi Shimizu. Instead, a familiar name in Japanese horror film making, Masayuki Ochiai (director of Infection, 2006) takes over. Will J-Horror films ever come back with something equivalent to one of those we've seen in the golden era of J- Horror?

For those who are familiar with the Ju-On franchise, you may already know that it adopts a format where the narrative is being 'chopped up', going back and forth to tell a story. Hence it might frustrate the viewer a little, trying to keep up and link the dots. This time, the story focuses on Yui (Nozomi Sasaki),an elementary school teacher who will slowly uncover the true reason for one of her student's absence from school. She pays the family a visit at their house, only to unravel the tragedy that happened 10 years ago. The vengeful spirits are still out to haunt for the next victims – seems like anyone who enters the 'cursed house' will not come out unscathed.

The movie begins with a hand-held camera styled sequence, which closely follows the first group of people who discovered the body of a child being left to die in the summer heat. Brace yourself for the first 'boo' scare of the movie, which sets out the tone and atmosphere of the movie. As much as we humans have this tendency to be masochistic (i.e. it's so spooky but it's so good),the truth is we won't deliberately walk into an obvious trap/danger. Hence in that respect, you may find some sequences in the movie rather illogical. Nonetheless, the whole horror atmosphere was well maintained from beginning to end – giving you the chills and keeping you in good suspense. This was supported by the seamless use of horror tracks and sound effects, one of the hallmarks of Japanese horror movies.

Director Masayuki Ochiai takes a slightly different approach as Takashi Shimizu when it comes to the scares. Masayuki has a penchant to use more graphic scenes to create the shock and impact. While it does create an impression, the prolonged screen time of some of the grossly gruesome scenes numb the eyes. The converse of having less is more will probably work better in this aspect.

Nevertheless, this new addition to the Ju-On franchise is not too shabby a J-Horror. Though any may say that this still does not match up with the first theatrical release of Ju-On in 2003, Ju-On 3 has set another milestone for the Ju-On cult for giving it a more edgy and modern remake, redefining it for the new generation that have never encountered what Ju-On is. While many of the horror sequences have to do with daily activities, be glad that a lot of them are not the common experience in Singapore – hence it won't haunt you through those endless nights.

Another scary flick in this long running Jap-horror series that seems to run out of new tricks this time around. The SCARE here is still scary and creepy, however it just feels too repetitive and we can see that it tarted to run out of any new ideas or scares here. Even they might have some new ideas here but in the end those scenes unfortunately just become laughable and make the film even less scarier and just become an embarrassment to this respected franchise. I have to admit I did laugh out loud in one of the scenes because of that. There are also some GORES here but nothing that shocking or that you haven't seen before from other horror films. Overall, this latest Ju-On film may have some classic scares here and there but in the end, the film is still a disappointing one in the series that try to bring in some new scares but ultimately resulting in becoming a laughable and forgettable one instead. >>C+<<

Now this is the 4th version of the same movie made in 20000

Ju-on-The Curse (2000) well that movie was really creepy, Ju-on-The Grudge (2002) this movie scared the hell out me, The Grudge (2004) was not as good as the other but at least it had a hint of suspense in the movie,Unlike this remake.

This movie was not scary or creepy, it was just really badly done, no atmosphere at all in any of scenes

There were some new stuff added into this movie however most of the movie was scene from scene remake with little change.

The movie opens like a found footage movie, only the opening scene , were 3 people go into house and then find something bad.

I liked that scene at the start, so from there i thought the movie was going good but I was really wrong, just movie just go worse as it went on.

When ghost appears, it was so bad, I thought the ghost The Grudge 3 (2009) was bad) this was even more silly.

I didn't not this movie at all, I didn't like how some of story changed and scene they remade did have same impact or any impact at all.

the acting was okay!