Well, this is certainly something different. I can't think what the last Brazilian film was I saw but it was certainly nothing like this. Set in rural Brazil this colourful little piece depicts a group taking a number of bulls on the road to participate in a series of rodeos. The whole thing is mind boggling, the show itself seems only to consist of two horseman trapping one of the bulls between them and then competing to turn the animal over by pulling its tale. Along the way we get a prize bull being masturbated in an attempt to steal its semen and an explicit sex scene wth a beautiful and heavily pregnant lady security guard cum seller of perfume to those labouring amidst all the muck. There is charm and interest plus a little humour and some glorious photography though very little narrative as such.

When the programme of 2015's London Film Festival described 'Neon Bull' as containing "scenes of sexual frankness" I didn't expect one of them to feature a man masturbating a horse! But such is the world of South American rodeos as featured in this Brazilian/Uruguayan/Dutch co-production.

The film follows a group who transport unfortunate bulls from rodeo to rodeo. Galega is the driver, mother to annoying young daughter Cacá and occasional dancer for men who like to see women in sparkly costumes and horses-head masks (a niche market, I should think). Those costumes are made by Iremar, who also manhandles the bulls before they're sent into the arena, but who dreams of being instead a tailor in a clothing factory. There's also Zé, a fat buffoon of a man who serves as the film's comedy relief, and Júnior, who like Iremar is not the traditional macho stereotype of the South American male - he hauls bulls with the best of them, but then spends hours in front of the mirror fixing his hair. There's no central plot line as such; instead the film follows the characters through their daily lives, including one or two dramatic set-pieces such as the incident with the horse, and then ends.

This is not a film for prudes: sequences such as the horse incident, and a lengthy sex scene involving a heavily-pregnant woman, ensure that. Nor is it a film for those concerned with animal welfare: there are several distressing shots of the bulls being pulled to the ground as horseriders yank their tails, and the film opens with a shot of the bulls crammed so tightly into their pen that the head of one is being crushed beneath the flanks of another. I very much hope that these scenes were not enacted simply for the film but were filmed at actual rodeos, although that itself would be bad enough: in life as in art, animals should not suffer for human entertainment.

We all have heard something about Brazil. Carnival, favelas, soccer... One thing that I discovered watching this film is that I truly no nothing about this country and that still being a mystery to me, what is magical by the way. Different from some famous Brazilian movies (like City of God) Boi Neon don't talk about poverty or favelas, actually it's a movie about possibilities and dreams. The story of Iremar, a cowpoke who dreams with glitter and dresses show us a new world of possibilities coming from all Brazil. A truly beautiful way to tell the story of a nation who is constantly changing, full of hope and creativity. Director Gabriel Mascaro films all his character as an observer, someone from outside that don't even wants to move a hand to interfere in such a natural spectacle. At the same time his fascination almost eat the screen and this ferocity can reflect in the audience, completely enrapture. Boi Neon (Neon Bull) is magic, dream, a new way to see a country, a new way to see films. It's definitely not the kind of film we see everyday.