Jane Goodale (Ashley Judd) and unromantic heartbroken Eddie Alden (Hugh Jackman) are busy booking red meat for Diane Roberts (Ellen Barkin)'s daytime talk show. Ray Brown (Greg Kinnear) is the new executive producer coming from serious news. Liz (Marisa Tomei) is her best friend. Despite her reservations and his girlfriend of 3 years, she begins to go out with Ray. She leaves her apartment to move in with Ray but he breaks it off with her. She's forced to move in with Eddie. That's when she comes up with the New Cow Theory after reading a New York Times article. Bulls always like to have the new cow. Liz persuades Jane to write an article under a pen name. The article explodes and everybody is looking to interview the mystery doctor including Diane Roberts.

The good news is that Ashley Judd is lovely and she's giving it all to be in a light rom-com. It's pretty light and not that funny. It's not really breaking any new ground with the single gal genre. The two leads Judd and Jackman are so likable and super hot that it keeps the movie from collapsing entirely. Greg Kinnear makes a nice douche turn but the question becomes why does she still care about him. This is generally not funny enough and not compelling enough. If not for the likable leads, there would be nothing to this.

If Hugh Jackman wants a film career, he's going to have to do better than this.

While Colin Firth and Hugh Grant were making the superior "Bridget Jones' Diary," Jackman was toiling in this discarded USA Network TV movie. For me the acid test is always, "If this film hadn't starred (insert names),could this have been a TV movie?" If the answer is yes, it's a flop.

This is a flop.

Without going into spoilers, one of my biggest problems with the film is its failure to explain one of the relationships which, on its face, seemed somewhat implausible. If I pay $10 for a movie, I don't like to have to sit there and fill in script holes with my imagination. It would be nice instead if the writers did it for me.

This should have gone straight to video. Hollywood has no business questioning a failing box office while putting out dreck like this.

Ashley Judd is adorable and sexy in this film (thought I'd never say that, huh?) about a woman who has a theory about men that they act like bulls and move on to the next "cow" when the old "cow" gets to not they're liking. She figures this on when a guy from her TV office breaks up with her (possibly because he was already in a serious relationship) and then moves in with a slick womanizer (Hugh Jackman, who you might remember as Wolverine in X Men) who changes her thinking. Often cute enough as a date movie, but the thoughts and premises Judd's character delivers are ludicrous and as insulting to guys as it might be to women (though I doubt that). Also, TV shows aren't really done like how they are depicted in the movie (I've seen better in my TV class in High School). Likeable and not likeable at the same time. C+