This one tries to be cool, slick and witty. But it just comes off as dumb and superficial. Sure that maybe the point of this flick, but not when you don't believe what the narrator has to say most of the way through. This movie has problems with what it tries to make fun of. It's all style and image, but has no substance or intelligence to it. Although not believable but at least it starts out somewhat intriguing, but quickly loses it's flare and just becomes redundant. It's like watching a fairy tale version of the marketing world, which is fine but like I said this movie is boring. The humor is flat and just about everything about it is forgettable, including the dis-likable main characters. In another words it tries to create a image of it being professional, but underneath it all it's amateurishly done. At the end of it all, nothing seems to be resolved and far from it being satisfying.

3/10

Scat (Shiloh Fernandez) is hustling in New York. With his marketing background, he changed his name to Scat. His deliberately mute roommate Sneaky Pete (Kellan Lutz) is far more better at reinvention. Scat has an energy drink idea and pitches it to marketing wunder woman Six (Amber Heard).

There is an emptiness to subject matter, the characters, and the movie. The narration and breaking the fourth wall only add to the fake emptiness of this world. On top of that, Scat is a smart idiot. He's a smart guy who often dives head first into an empty pool. I hate his smirk. All of it adds up to an infuriating watch. I do appreciate the attempt. It has an idea and sells the sugar water for all its worth. At the end of the day, I don't care about Scat. He is both brilliant and clueless at the same time. It's infuriating and it's hard to like the comedy when that is the lead character. Some of it is almost funny. Kellan Lutz does some of his best work by not talking. Amber Heard is interesting but trying to humanize her for the romance is a little disappointing. It's also disappointing that she's trying for this idiot. For this to work, Scat needs more likeability to be our rooting interest. As for the marketing subject matter, there are some interesting stuff although the crushing vending machine idea is a little stupid. I was set to take this movie more seriously at the time and it takes a left turn. This could have been something interesting but I can't take Scat.

Absolutely Nothing in this Thing Works. The Suspension of Disbelief that a Corporation would Market and Sell Energy Drinks named Fukk and Such, Never lies in the Bounds of Behavior that the Brain can Comprehend even in the most Wild and Supposedly Disturbing Satires.

So from the Beginning its Conceit is Incomprehensible, even in the Absurd. Add to that the Supposed Cool Insights into Marketing and the Revelations about their Techniques have been around and Hammered Home in all sorts of Media to the Point of Common Knowledge, this is Hardly Breaking News.

Going as Far Back as the 1920's and the Father of PR, Edward Bernays and the Bible of Twentieth Century Advertising, Propaganda (at the time the term was not pejorative),that Today it is all Rather Tired and Anything but Hip.

The Movie Limps along with no real Wit outside of Elementary School Wordplays, this is a rather Embarrassing Outing for Everyone Involved. There is a Reason this was a Total Flop and why it Failed to Persuade Anyone to buy a Ticket. Bad Products are a Hard Sell.