I never really cared. I simply wore other clothing, because other clothing spoke more to me than A&F. This entire documentary tries to paint them as an evil company for only wanting "hot" people to wear their clothing. Who really cares? There are plus-sized companies that only make clothes for plus-sized people, hot topic for people who don't have friends (that was a joke),et cetera et cetera. There are all different clothes out there tailored to all different people, so who really cares if there is one brand of clothes tailored toward "hot" people (no matter what your definition of hot is, or what you agree with it)?

Also, there's this obvious hatred toward white people, even though as someone else mentioned, A&F didn't discriminate against color, they discriminated against what they saw as "non-hot people." I like some of Netflix's stuff and I'm not so sure why they are hell-bent on dividing people with angry and hateful content like this. There's literally clothing out there for every type of person. Humans can even buy their own stirrups if they want to pretend to be a horse, don't sit there and tell me all these people were horribly oppressed by A&F because they weren't able to wear their clothes. Cry me a freakin' river, build up an ice damn behind a glacier, and flood my plains cuz I ain't buying it.

Top down this is just a lesson in demographic marketing that exists even if it is offensive, being woke and pressing on one company doesn't make a movie about it, and it isn't really even the rise and fall it is mostly rise and wokeness. Right? Wrong? Doesn't matter it happens because it's all about the corporate bottom dollar. I mean this stuff happens to ANY demographically targeted brand. Should we pick Against All Odds and their urban targeted clothing? Should we pick Sears for targeting men with Craftsman because there was no Craftswoman? Pac Sun? Ron Jon? Is an upscale store considered to be forcing out the poors? Someone will always be offended. Supposedly non discriminatory hiring won't help. A white wino and a well dressed black guy walk into a suit store applying for a job the black guy would get hired. A preppy computer nerd doesn't usually turn up at a Cabela's gun counter. Is it necessarily legal? No. But it's not an exclusive Abercrombie & Fitch issue and didn't need a movie. It's not even the reason brands like A&F fall, people move to new brands because it gets old.

As a poc i'm really not interested in all this BS creating a bigger gap between races, genders and everything else. Yes A&F was very white, just like every HH street brand was very black. Who cares. You create a brand, target a market and that should be it.

What's next. Calling Victoria's Secrets very female?